Strategic Artificial Intelligence: Leveraging AI to Drive Growth and Innovation
Mastering the Business of AI with likeminded peers in our LIVE interactive classroom
Business professionals today are facing a number of challenges when it comes to designing and implementing artificial intelligence (AI) powered products and services. One of the major challenges is the lack of understanding and knowledge about AI among non-technical decision makers. This lack of understanding can make it difficult for businesses to identify the right use cases for AI and to develop effective strategies for implementing it.
Additionally, there is a shortage of skilled professionals who can design and implement AI-powered products and services. According to a report by the World Economic Forum, the robot revolution will create 58 Million net new jobs by 2025. This shortage of skilled professionals can make it difficult for businesses to find the right talent to develop and implement AI projects.
This strategic AI course will help you - the business professionals of the AI era - overcome these challenges by equipping you with a comprehensive understanding of AI and its potential applications. The course will cover the key concepts of AI strategy, including but not limited to Geoffrey Moore’s Four Zone Framework, Prof. Marco Iansiti’s AI-factory, renowned Blue Ocean Strategy and Martin Reeves’ Strategy Palette. It will also provide an understanding of the latest AI technologies and trends, such as deep learning, generative AI and reinforcement learning. Furthermore, the course will cover the business aspects of AI, such as identifying use cases, developing strategies, and integrating AI into existing systems and processes.
The Harvard Business Review book "Your Strategy Needs a Strategy" by Martin Reeves, Knut Haanaes, Janmejaya Sinha is relevant to succeeding with artificial intelligence initiatives as it explores how to adapt to dynamic business environments and how to employ different strategic approaches, which is crucial when implementing AI initiatives that are sensitive to the ever-changing market conditions. We refer to these proven frameworks and learnings in our teachings to equip our students with trusted know-how.
by Martin Reeves, Knut Haanaes, Janmejaya Sinha
In their sequel book "Blue Ocean Strategy Shift", W. Chan Ki and Renee Mauborgne share additional research and real-world business cases from the companies who adopted the BOS framework. Similar to the first book, this book teaches business professionals how to create "blue oceans" of untapped market space and how to pursue unprecedented customer value, which is vital for companies to achieve success in the highly competitive AI landscape. We have many references to the proven BOS frameworks in our teachings that aim to bridge the gap between product development and business strategy in the artificial intelligence era.
by W. Chan Kim, Renee Mauborgne
Geoffrey Moore, the author of the bestseller book Crossing the Chasm and advisor to large Silicon Valley tech giants, shares in "Zone to Win", provides decision makers with a clear and actionable playbook to navigate the complex and rapidly changing landscape of technology waves, allowing organizations to create a winning formula for incubating, scaling and integrating new growth initiatives. Artificial Intelligence is another tech wave that is disrupting every industry. We enriched our teachings with the frameworks and learnings from Zone to Win to prepare the product managers and business professionals in the AI era.
by Geoffrey A. Moore
In our courses, we refer to the frameworks and analysis from "Competing in the Age of AI", because Prof. Marco Iansiti, Prof. Karim R. Lakhani’s teachings are essential for product managers and business professionals to succeed in the AI era by providing a roadmap and actionable guidance to navigate the complex and rapidly changing landscape of AI, allowing them to understand the implications of AI on their business and products, identify new opportunities and create a sustainable competitive advantage.
by Marco Iansiti, Karim R. Lakhani
Introduction to Artificial Intelligence and its potential business applications
Understanding the business landscape of AI
Identifying and evaluating AI use cases
Developing a strategic AI roadmap
Implementing AI initiatives
Managing and measuring the performance of AI projects
Aligning AI with business goals and objectives
Integrating AI into existing business processes and systems
Navigating ethical, legal and regulatory considerations
Staying ahead of the curve with latest AI trends and developments.
Business perspective: The course covers the business aspects of AI, including identifying use cases, developing strategies, and integrating AI into existing systems and processes. This perspective will enable product managers and business professionals to understand the implications of AI on their business and products, and to create a sustainable competitive advantage.
Skilled professionals: The course will provide product managers and business professionals with the skills and knowledge they need to effectively design and implement AI-powered products and services. It will teach them how to identify and evaluate potential use cases for AI, how to develop and implement AI strategies, and how to integrate AI into existing systems and processes.
Navigating the complex landscape of AI: The course will also provide guidance on how to navigate the complex ethical, legal, and regulatory issues that arise when developing and implementing AI-powered products and services. This will ensure product managers and business professionals are aware of the legal and ethical considerations when developing AI products and services.
Staying ahead of the curve: The course will provide product managers and business professionals with the latest AI technologies and trends, such as deep learning, generative AI and reinforcement learning. By staying ahead of the curve, product managers and business professionals can anticipate and respond to changes in the market and take advantage of new opportunities.
Who Should Attend?
Product managers who want to develop AI-powered products and services should take this course to gain a comprehensive understanding of AI, learn how to identify and evaluate potential use cases for AI, and develop effective strategies for implementing it.
Business leaders who want to understand the implications of AI on their business and create a sustainable competitive advantage should take this course to gain a business perspective on AI, learn how to integrate AI into existing systems and processes, and navigate the complex ethical, legal, and regulatory issues that arise when developing and implementing AI-powered products and services.
Technical professionals who want to understand the business aspects of AI and how to design and implement AI-powered products and services should take this course to gain a comprehensive understanding of AI, learn how to develop and implement AI strategies, and understand the business implications of AI and how to integrate it into existing systems and processes.
No experience or knowledge in artificial intelligence is required
4 weeks program
March 3rd, 10th, 17th, 24th (Fridays)
8AM - 10AM PST
A sharable digital “Strategic Artificial Intelligence: Leveraging AI to Drive Growth and Innovation” certificate will be provided upon completion of the course, which will become your ticket to success in today's competitive job market, where companies are constantly searching for professionals who can leverage the power of Artificial Intelligence to deliver exceptional customer value. Don't miss this opportunity to advance your career and become a leader in the field by completing this course!
About the Instructor
Adnan Boz, an experienced entrepreneur, business strategy expert, artificial intelligence practitioner, and Stanford Continuing Studies instructor, is the lead instructor for the AI Product Institute courses. He has been delivering software products and services since 1992, and since 2010, he has specialized in the fields of artificial intelligence, product management, business strategy, and education. Adnan's advanced business courses and material stem from his unique blend of experience in these four fields.
Adnan has gained practical experience in bridging the gap between business, engineering, and science through his tenure at companies like Yahoo, eBay, NVIDIA and his last two startups. He uses these experiences to help product managers and leaders to overcome the same challenges and develop effective AI solutions. He is dedicated to sharing his extensive knowledge and insights with others to help bridge the gap between business, engineering, and AI science through the adoption of AI leadership techniques and corporate AI strategies.
Adnan's current and past accomplishments include:
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