Glass Buildings

Start Your Own



Based on best practices learned from AI Product Management Courses

Enter the rising e-learning industry and

start earning lucrative extra income

Proven six-step formula!

Why did we create this LIVE online program?

"The COVID-19 pandemic has changed professional education forever and with 4 billion people staying at home, it has never been a better time to get into the online training business.


For the last couple of months, people have been asking me about my success journey of teaching a business class at Stanford Continuing Studies and teaching e-learning business courses at AI Product Institute. In other words, how to copy my business model to create an extra income for themselves during these unprecedented days. I provided some help to these professionals as much as my time allowed, however, I noticed that the topic deserves a complete training program.

Therefore, I decided to share my know-how of creating business courses and starting an e-learning business with professionals who want to get into this exploding business and establish a passive lucrative income."

- Adnan Boz

LIVE Online Program Details
Week 1: Finding a viable course topic

​I noticed that a lot of people skip this part and start developing their courses. However, early-validation is crucial to finding your value proposition. This reality applies to e-learning courses as well as any other business. There are a countless number of frameworks and methodologies such as Business Model Canvas, Design Sprint, and Lean Startup that underlines the importance of putting thought into the value proposition and doing the early-validation. Below, is the list of key activities I found very helpful when starting with the e-learning:

  1. Strategy: choosing between creating a new market and competing in a market

  2. Ideation and market research: how to find your value proposition

  3. Mockup site: how to create a course early sign-up site fast

  4. Customer validation: how to validate your idea early on without wasting effort

  5. Revenue model: how to choose the right revenue model for you

  6. Partnerships: identifying partnership needs and finding them

  7. Cost structure: what are the variable and fixed cost items in an e-learning business

Homework deliverables:

Create customer validated course idea with market potential

Week 2: Building a/your brand

​Branding is maybe the most underestimated topic in the e-learning business that I also learned the hard way. With thousands of courses and course providers, the e-learning industry is one of the most competitive markets in the business world, and selling your course to a stranger is not an easy task. However, people tend to buy courses that are reputable sources or related to a reputable source. For instance, if Bill Gates would provide a corporate strategy course, people wouldn't have any doubts about the value they will receive. Or, similarly, a course on Stanford, MIT or UCLA also would be highly regarded. So, then the question is unless you are well known in your community or associated with a well-known entity, how do you acquire customers?

After hitting many walls, and climbing over them, I made a list of key concerns that need to be addressed before even starting developing your course content:

  1. Strategy: choosing between personal and corporate brand

  2. Social media: how to develop a good social presence

  3. Followers: tools and technique to acquire followers

  4. Creatives: how to create attractive images and videos for ads and online presence easily

  5. Events: tools and techniques to funnel customers from events

  6. Pre-launch preparation: how to draw out the suspense

  7. Target audience acquisition: how to develop your audience and take pre-orders

Homework deliverables:

Complete brand plan

Week 3: Creating your course content

Compared to the other activities, creating the course content is the most straightforward but also the most time-consuming part. It is more about choosing the right tools and techniques to save time and effort. However, depending on the size of your course this can take anything between 100 - 800 hours of work. Today, many e-learning courses are short-form that lasts one hour and has 10-20 slides. these could take even less than 100 hours. But, it took me about 800 hours to develop an 11 hours long course that includes ~350 slides and 90-thousand word script.


Below, is a list of the key activity groups that is important to create a viable course:

  1. Slides: tools and techniques to create effective teaching slides

  2. Text: tools and techniques to write your course content

  3. Audio: tools, techniques and equipment to record your course audio

  4. Video: tools, techniques and equipment to record your video that includes the slides and text

  5. Quiz: creating multiple-choice tests for your course


Homework deliverables:

Create one lesson of course slides, text, audio recording and video recording

Week 4-5: Setting up your e-learning platform

After I finished my course content, I was thinking that it will be very easy to get it online, however, it was a painful experience to see the complexity of the LMS industry. I did quite a bit of market research and consulted experts to find the most cost-effective and easy way to navigate these rough water. After a couple of trial and errors, I am very happy with my current e-learning platform. Check out the details at

All learning can be grouped into the following key topics. Knowing the tools, techniques, tips, and tricks will turbo boost your effort.

  1. Platform: choosing a learning management system (LMS)

  2. Domain: setting up your web domain

  3. Website: creating your e-learning website fast with attractive visuals

  4. Content: setting up your course and uploading content

  5. Quiz and certificate: setting up multiple-choice tests and designing a certificate

  6. Payment: tools and tips to set up payment processing

[Following week]

  1. Analytics: tools and techniques to set up web analytics to track engagement

  2. SEO: tools, tips and tricks to surface on search engines

  3. Support: tips and tricks to prepare a low-cost but effective customer support

  4. Legal: tools and techniques to adhere to laws and regulations

  5. Business: learnings from incorporating an e-learning business the DIY way


Homework deliverables:

Set up e-learning website

Week 6: Marketing your course

​If you did everything right from the beginning, you should have already customers waiting for you to finish your work. That was the case with my course, at day one I sold a considerable number of courses without any marketing. However, once you start getting outside your professional network then branding and marketing become more and more important. At that point, I found it useful to look into the following topics to create a sustainable business:

  1. Funnel: how to design your marketing funnel

  2. Launch: how to launch you course with a buzz

  3. Search advertising: tools and techniques to increase brand awareness

  4. LinkedIn advertising: tools and techniques to create effective ads for cheap

  5. Influencer marketing: techniques to be referred by social media influencers


Homework deliverables:

Set up marketing funnel and test-launched course

Free bonus: Expanding to other opportunities

​What is next? if you don't want to stop there and want to go beyond, there is always something to add to your courses. For example, I also teach a version of my course at Stanford Continuing Studies. I also started a $500K scholarship to help students get into AI Product Management ( Once you finish the course, the sky is the limit.

  1. Universities: how to prepare for applying and teaching at Stanford Continuing Studies

  2. Doing good: how to use your course to make a difference in the world

  3. Conferences and events: how to prepare a public conference or event

  • LIVE online classroom

  • Ask questions any time

  • 6 Weeks long

  • Saturdays from 8:00 AM to 10AM PST (w/ 15 minutes break)

Register for the LIVE online training program today!

Held Saturdays at 8:00 AM PST, starting on September 5th, 2020

$300 per session
Purchase today only the first session!
  • First session is required to participate in the other sessions.
  • All other sessions are optional, however we suggest studying all sessions for success.
  • The last bonus session, "Expanding to other opportunities" is for free and requires participating in at least two sessions.
  • IDEA session on September 5th, 2020
    • "Finding a viable course topic" (7 topics)
  • BRAND session on September 12th, 2020
    • "Building a/your brand" (7 topics)
  • CONTENT session on September 19th, 2020
    • "Creating your course content" (5 topics)
  • PLATFORM session 1 on September 26th, 2020
    • "Setting up your e-learning platform" (6 topics)
  • PLATFORM session 2 on October 3rd, 2020
    • Setting up your e-learning platform (5 topics)
  • MARKETING session on October 10th, 2020
    • ​​Marketing your course (5 topics)
  • Bonus EXPANSION session​ on October 17th, 2020
    • ​Expanding to other opportunities (3 topics)

Please pre-regiser for any other sessions:
About the Instructor

Adnan Boz

Adnan has been delivering products in the software industry for 27 years, with nine years alone in the field of artificial intelligence.

During his AI product leadership roles at Yahoo, eBay, NVIDIA and his last two startups, he has witnessed the gap between business, engineering, and science first-hand. Working on pain points of customers, teams, and organizations were tremendous opportunities for him to learn the do's and don'ts of AI solution development.

He is now committed to sharing these extensive learnings with product managers and leaders to help them bridge the gap between business, engineering, and AI science through the adoption of AI leadership techniques and corporate AI strategies. For in-class experience, please join his course at Stanford Continuing Studies.


Feel free to connect with Adnan on LinkedIn

 Current and past accomplishments include:


Q1 - I already have a course, can I just take the marketing course?

A1 - If you are not able to sell your courses in hundreds than it means that the problem is bigger than marketing. Marketing effort will be waste of time and money if you don't have a compelling value proposition that has been built on a validated target market. Therefore, we suggest that you go through at least the first two sessions to re-build your course idea.

Q2 - What software and hardware do I need for the LIVE classroom?

A2 - You need a computer or laptop that supports Zoom system requirements. Please see Zoom PC, Mac, Linux system requirements or Zoom iOS and Android System requirements. If the links above do not work please visit Zoom help at and look for system requirements.

Q3 - Can I request a refund after the course starts?

A3 - Refunds are accepted only before the course start date.

Q4 - How much time do I have to invest after each session?

A4 - Please prepare to spend at least 8-10 hours of your time after each session to work on your course.

Q5 - Will you design, configure, set up, write, record or curate any content, data or media for me?

A5 - No. We will provide you all the information and guidance to you to create your own course.

Q6 - Will you provide any marketing or sales support, promotions or referral?

A6 - No. We will provide you all the information and guidance to you to create your own marketing.

Q7 - Am I going to finish my course at the end of the e-learning course?

A7 - If you take all the sessions and finish all mandatory home works you will have the first version of your e-learning course ready at the end of this program. However, please bear in mind that you are responsible to record your course material and if you can not finish recording your course material by the end of the program, finishing your e-learning course would take longer.

Q8 - Will I be able to interact with the teacher?

A8 - Yes, during the class you will be able to ask live questions and get answers from the teacher.

Q9 - How much money will I earn after I release my course?

A9 - Courses are being sold for different prices depending on the market conditions such as competition and course prices range anything between 10$ and $10000. To give you an example, the business e-learning program that AI Product Institute provides costs about $800 per student. So, once you finish the BRAND session you will have a better understanding what price you can charge for your course. For example, if your target audience size is 100000 people, if you charge $500 and sell it to only 100 people, you will earn $50000 with a potential of earning 1000 times that if you expand into the market.

Q10 - Do you guarantee my sales?

A10 - We will provide the techniques for you to succeed and it will require your effort to achieve success. Therefore we can not guarantee success on your behalf.

Q11 - Do you provide legal or investment advice?

A11 - No, we do not provide legal or investment advice.

Q12 - Do you provide any certificate?

A12 - The program is about you creating a new income. No, we do not provide any certificate.

Q13 - What software or hardware do I need for the tools?

A13 - All tools will be presented for Apple MacOS. While there could be similar tools for other operating systems, it will be the students responsibilities to find and learn about those.


AI Product Institute

San Jose, California

+1 (408) 695-3110

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